Brand Guidelines

The Brancho brand, defined.

A premium, trustworthy identity built on charcoal and gold — here's how we use it, and how you can too.

Identity

Trust, clarity, warmth

Confident and calm. We solve problems, we don't dramatise them.

Brancho logo

Brancho

Home, Perfectly Taken Care Of.

The logomark is a clean geometric icon — warm, premium and unmistakable. It always sits on the official transparent artwork, never stretched or recoloured.

Navy#181A1F

Primary — foundations, text, dark surfaces

Gold#C6A55A

Accent — CTAs, highlights, premium cues

Gold Deep#A98844

Hover states, secondary accent

Champagne#E0CB94

Gradients, soft accents

Ink

#1A1A1C

Muted

#6B7280

Surface

#FFFFFF

Soft

#F6F5F1

Typography

Two families, one voice

Manrope carries the headlines with confidence; Inter handles every word of UI with clarity.

SemiBold, Bold, ExtraBold

Manrope Aa

Display & Headings

Hero titles, section headings, numbers

Regular, Medium, SemiBold

Inter Aa

Body & UI

Paragraphs, navigation, forms, tables

Expression

Iconography, illustration & photography

Iconography

Thin, rounded, geometric line icons at consistent 2px stroke weight. Gold on dark, navy on light.

Illustration

Warm flat illustrations with navy linework, gold highlights and soft cream backgrounds. No photorealism, no clichés.

Photography

Natural light, real Indian homes, real professionals in uniform. Warm tones, honest and documentary in feel. Never stock-looking.

Usage

Do & don't

Do

  • Use approved logo files
  • Keep clear space
  • Use brand fonts
  • Photograph real people

Don't

  • Stretch or recolor the logo
  • Use the tagline in logos
  • Introduce new accent colours
  • Use stock photography
Resources

Download the brand assets

PDF8.4 MB

Brand Book

Complete brand guidelines — logo, colour, typography and usage.

64 pages

Updated July 2026

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